Online Marketer Turned Web Developer

TOOLS I USE


  • HTML & CSS
  • Ruby
  • Java
  • Javascript
  • SQL & Postgresql
  • Excel
  • Photoshop
  • Lightroom
  • Content & Email Platforms

THINGS I DO


MY EXPERIENCES


Stitch & Mechanics

Contract Web Developer

  • Responsible for transferring the existing website onto the Shopify platform
  • Implemented e-commerce capabilities to allow customers to purchase from the website

Pier 29

Contract Web Developer & Designer

  • Design and develop a new responsive restaurant website from scratch
  • Provide guidance for rebranding and marketing strategies

BK Antiques

Contract Web Developer

  • Performed maintenance and updates to existing site to accurately portray furniture images
  • Implemented a zoom feature to zoom in on website images

theDreamVine

Promotional Manager

  • Developed overall marketing strategy and created a timeline for strategic implementation
  • Conducted competitive analysis and created and designed templates for future market research
  • Set up marketing and special media software to monitor activity across multiple channels

Pinchit

Marketing Manager

  • Drove and developed marketing strategies to efficiently acquire and retain users across multiple channels including e-mail, affiliate, merchandising and social media
  • Managed a team of 11 and focused on product strategy, innovation, and prioritization in order to scale efficiently
  • Developed business operations including client proposal and analysis, account management, optimization and reporting
  • Successfully analyzed campaign metrics to drive business decisions to increase visits and revenue

Pinchit

Marketing Coordinator

  • Owned daily e-mail campaign across three cities and developed e-mail customer engagement strategy
  • Managed affiliate marketing campaigns from creation and design of ads to implementation
  • Maintained social media presence (Facebook, Twitter, Pinterest and G+)
  • Responsible for creating and finding all imagery on the website, e-mails and ads

Coupons.com

Online Marketing Intern

  • Implement multiple weekly e-mail campaigns to list of over 800,000 subscribers
  • Responsible for the banner ad process through coordination with design team to create seasonal themes, putting together display banners and uploading them
  • Own the creation and scheduling of weekly mastheads to increase readership through personalization
  • Maintain the Coupons.com Twitter account

EDUCATION


Dev Bootcamp

Full Stack Web Technologies

University of California - Berkeley

B.A. Sociology